Lijia Accounting: a 30-year-old firm, 20+ new enquiries in two months
- Industry
- Accounting, tax and business services
- Services
- Brand refresh, UX optimisation, conversion-led design
- Duration
- 2 months
- Built with
- Framer
Background
A firm with more than thirty years behind it, and an online image to match. They wanted a younger site — and to stop waiting for referrals and start reaching the next generation of founders and business owners.
The challenge
The job was to turn thirty years of experience into a site that feels modern, friendly and quick. The design goal was simple: get people through the enquiry form without friction.
What we did
People first
Out went the dry legal wording and the office photos. In came pictures of people, so the firm feels like a partner rather than a process.
A bento grid layout
Services and strengths sit in a simple grid you can scan in seconds.
Subtraction
The homepage says only what matters. Everything else was a distraction, so it went — leaving a short, clear path to the form.
Results
- 20+ companies submitted enquiry forms within two months of launch
- The brand feels current without losing its authority
- Enquiries arrive by email automatically
Thirty years in this profession, and this is the first time a website has produced something this direct. The team understood that we did not need complex features, we needed efficiency. The new site does not only look new — it brings in business.